According to a survey conducted in China in November 2022, naming sponsorship or product placement was the most accepted ad type for TV drama audiences on online video streaming platforms, with over 61 percent of respondents saying so. Splash ads and short-video ads were other preferred advertising types.
Preferred types of advertisements on video streaming platforms in China 2022, by user type
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Analysys. (November 30, 2022). Preferred types of advertisements on video streaming platforms in China 2022, by user type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1424349/china-preferred-ad-types-on-video-streaming/
Analysys. "Preferred types of advertisements on video streaming platforms in China 2022, by user type." Chart. November 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1424349/china-preferred-ad-types-on-video-streaming/
Analysys. (2022). Preferred types of advertisements on video streaming platforms in China 2022, by user type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1424349/china-preferred-ad-types-on-video-streaming/
Analysys. "Preferred Types of Advertisements on Video Streaming Platforms in China 2022, by User Type." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1424349/china-preferred-ad-types-on-video-streaming/
Analysys, Preferred types of advertisements on video streaming platforms in China 2022, by user type Statista, https://www.statista.com/statistics/1424349/china-preferred-ad-types-on-video-streaming/ (last visited December 22, 2024)
Preferred types of advertisements on video streaming platforms in China 2022, by user type [Graph], Analysys, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1424349/china-preferred-ad-types-on-video-streaming/
