According to a survey conducted in China in November 2022, product was the most important element in an advertisement to attract users on online video streaming platforms, with an over 40 percent approval rate. Meanwhile, nearly one third of respondents said that the ads featuring their favorite celebrities would attract them.
Effective elements in advertisements on video streaming platforms in China 2022, by user type
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Analysys. (November 30, 2022). Effective elements in advertisements on video streaming platforms in China 2022, by user type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys. "Effective elements in advertisements on video streaming platforms in China 2022, by user type." Chart. November 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys. (2022). Effective elements in advertisements on video streaming platforms in China 2022, by user type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys. "Effective Elements in Advertisements on Video Streaming Platforms in China 2022, by User Type." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys, Effective elements in advertisements on video streaming platforms in China 2022, by user type Statista, https://www.statista.com/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/ (last visited December 22, 2024)
Effective elements in advertisements on video streaming platforms in China 2022, by user type [Graph], Analysys, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
