According to a video streaming survey conducted in China in November 2022, a third of TV drama viewers welcomed advertisements on online video platforms. In comparison, over 44 percent of variety show users were against advertisements on video streaming platforms as their viewing experience was compromised.
Attitudes towards advertising on video streaming platforms in China 2022, by user type
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Analysys. (November 30, 2022). Attitudes towards advertising on video streaming platforms in China 2022, by user type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1424297/china-attitudes-towards-ads-on-video-streaming-platforms-by-user-type/
Analysys. "Attitudes towards advertising on video streaming platforms in China 2022, by user type." Chart. November 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1424297/china-attitudes-towards-ads-on-video-streaming-platforms-by-user-type/
Analysys. (2022). Attitudes towards advertising on video streaming platforms in China 2022, by user type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1424297/china-attitudes-towards-ads-on-video-streaming-platforms-by-user-type/
Analysys. "Attitudes towards Advertising on Video Streaming Platforms in China 2022, by User Type." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1424297/china-attitudes-towards-ads-on-video-streaming-platforms-by-user-type/
Analysys, Attitudes towards advertising on video streaming platforms in China 2022, by user type Statista, https://www.statista.com/statistics/1424297/china-attitudes-towards-ads-on-video-streaming-platforms-by-user-type/ (last visited December 22, 2024)
Attitudes towards advertising on video streaming platforms in China 2022, by user type [Graph], Analysys, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1424297/china-attitudes-towards-ads-on-video-streaming-platforms-by-user-type/
