Reasons to pay for streaming dramas online in China 2022

Published by
Lai Lin Thomala,
Nov 21, 2023
According to a survey conducted in China in November 2022, over 57 percent of respondents stated that they payed for TV dramas on video streaming platforms so as to enjoy better content. Nearly half of the respondents did so to watch episodes prior to the official public release.

Users' reasons to pay for stream TV dramas on online video platforms in China in 2022

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Release date

November 2022

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Method of interview

Online survey

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Statistics on " Online video market in China "

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Other statistics that may interest you Online video market in China

Key figures

7

Short-form videos

6

Long-form videos

7

Live streaming

6

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Topics

Online video market in South KoreaInternet usage in South KoreaGame industry in South Korea Smartphone usage in South KoreaSubscription video-on-demand (SVOD) in the Asia-Pacific region
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