During a 2023 survey, 46 percent of responding consumers from the United States said they expected personalized offers and/or discounts in exchange for brand loyalty. Exclusive offers were also named by 46 percent.
Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023
Characteristic
Share of respondents
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The survey was carried out in Australia, Germany, the United Kingdom, and the United States among 10,057 respondents in total. No separate number was provided for the United States.
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MarketingCharts. (November 15, 2023). Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1423947/consumers-loyalty-usa/
MarketingCharts. "Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023." Chart. November 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1423947/consumers-loyalty-usa/
MarketingCharts. (2023). Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1423947/consumers-loyalty-usa/
MarketingCharts. "Rewards Consumers Expected in Exchange for Brand Loyalty in The United States as of August 2023." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1423947/consumers-loyalty-usa/
MarketingCharts, Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023 Statista, https://www.statista.com/statistics/1423947/consumers-loyalty-usa/ (last visited July 22, 2024)
Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023 [Graph], MarketingCharts, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1423947/consumers-loyalty-usa/
