Apart from membership, online video users were also paying for other features on streaming services. According to a survey conducted in China in November 2022, over 42 percent of TV drama viewers were paying to watch episodes earlier than the official release. Variety show fans were more likely to buy a complete standalone title than TV drama users.
Items paid by users for watching shows on video streaming platforms in China 2022, by genre
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Analysys. (November 30, 2022). Items paid by users for watching shows on video streaming platforms in China 2022, by genre [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1423946/china-user-payment-items-on-video-streaming-platforms-by-genre/
Analysys. "Items paid by users for watching shows on video streaming platforms in China 2022, by genre." Chart. November 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1423946/china-user-payment-items-on-video-streaming-platforms-by-genre/
Analysys. (2022). Items paid by users for watching shows on video streaming platforms in China 2022, by genre. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1423946/china-user-payment-items-on-video-streaming-platforms-by-genre/
Analysys. "Items Paid by Users for Watching Shows on Video Streaming Platforms in China 2022, by Genre." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1423946/china-user-payment-items-on-video-streaming-platforms-by-genre/
Analysys, Items paid by users for watching shows on video streaming platforms in China 2022, by genre Statista, https://www.statista.com/statistics/1423946/china-user-payment-items-on-video-streaming-platforms-by-genre/ (last visited December 22, 2024)
Items paid by users for watching shows on video streaming platforms in China 2022, by genre [Graph], Analysys, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1423946/china-user-payment-items-on-video-streaming-platforms-by-genre/
