Social media is extremely popular among makeup consumers. Nearly 30 percent of respondents taking part to a global survey watched product reviews of cosmetics on social media like Instagram, Facebook, or TikTok in 2023. Indonesia, India, and Mexico were the countries reporting the highest shares of consumers watching makeup reviews on social media, with 43 percent each.
Share of online users watching reviews of makeup products on social media in 2023, by country
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YouGov Italy. (November 13, 2023). Share of online users watching reviews of makeup products on social media in 2023, by country [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1423842/users-watching-makeup-reviews-on-social-media/
YouGov Italy. "Share of online users watching reviews of makeup products on social media in 2023, by country." Chart. November 13, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1423842/users-watching-makeup-reviews-on-social-media/
YouGov Italy. (2023). Share of online users watching reviews of makeup products on social media in 2023, by country. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1423842/users-watching-makeup-reviews-on-social-media/
YouGov Italy. "Share of Online Users Watching Reviews of Makeup Products on Social Media in 2023, by Country." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1423842/users-watching-makeup-reviews-on-social-media/
YouGov Italy, Share of online users watching reviews of makeup products on social media in 2023, by country Statista, https://www.statista.com/statistics/1423842/users-watching-makeup-reviews-on-social-media/ (last visited December 18, 2024)
Share of online users watching reviews of makeup products on social media in 2023, by country [Graph], YouGov Italy, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1423842/users-watching-makeup-reviews-on-social-media/