In 2022, around 24 percent of respondents in a survey conducted in selected countries in Europe stated that the high price compared to the quality was the main negative influence on consumer impressions of Korean beauty products. Exaggerated advertisements followed at around 18.5 percent of responses.
Main negative influence on consumer impressions of Korean beauty products in Europe in 2022
Characteristic
Share of respondents
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Korean Foundation for International Cultural Exchange. (March 10, 2023). Main negative influence on consumer impressions of Korean beauty products in Europe in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1423789/south-korea-factors-korean-beauty-products-negative-europe/
Korean Foundation for International Cultural Exchange. "Main negative influence on consumer impressions of Korean beauty products in Europe in 2022." Chart. March 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1423789/south-korea-factors-korean-beauty-products-negative-europe/
Korean Foundation for International Cultural Exchange. (2023). Main negative influence on consumer impressions of Korean beauty products in Europe in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1423789/south-korea-factors-korean-beauty-products-negative-europe/
Korean Foundation for International Cultural Exchange. "Main Negative Influence on Consumer Impressions of Korean Beauty Products in Europe in 2022." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1423789/south-korea-factors-korean-beauty-products-negative-europe/
Korean Foundation for International Cultural Exchange, Main negative influence on consumer impressions of Korean beauty products in Europe in 2022 Statista, https://www.statista.com/statistics/1423789/south-korea-factors-korean-beauty-products-negative-europe/ (last visited July 22, 2024)
Main negative influence on consumer impressions of Korean beauty products in Europe in 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1423789/south-korea-factors-korean-beauty-products-negative-europe/