Main factors for positive opinion K-beauty products Europe 2023

Published by
Nina Jobst,
Sep 26, 2024

According to a survey on the positive aspects of consumer impressions of Korean beauty products (K-beauty) in Europe in 2023, more than 43 percent of respondents answered that they thought positively about K-beauty because of its effectiveness and good quality.

Main positive aspects for consumer impressions of Korean beauty products in Europe in 2023

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Release date

April 2024

Region

Europe, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

6,300 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Surveyed countries in Europe include France, England, Italy, Spain, Germany, Russia, and Turkey.

Original question: "What do you think positively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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