Korean beauty popularity in the France 2018-2023

Published by
Nina Jobst,
Oct 24, 2024

According to a survey conducted in 2023 among consumers in France who experienced South Korean cultural content, about 34.7 percent of respondents stated that Korean beauty was popular in their country, notably increasing compared to previous years. Before, K-Beauty's popularity in the country fluctuated only slightly.

Popularity of South Korean beauty products in the France from 2018 to 2023

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Release date

April 2024

Region

France, South Korea

Survey time period

2018 to 2023

Number of respondents

900 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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