According to a survey conducted in 2022 among consumers in the United Kingdom who experienced South Korean cultural content, about 35 percent of respondents stated that Korean beauty was popular in their country, staying at a similar level as the previous year. Between 2020 and 2021, the popularity of K-beauty suddenly increased.
Popularity of South Korean beauty products in the United Kingdom from 2018 to 2022
Characteristic
Share of respondents
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Korean Foundation for International Cultural Exchange. (March 10, 2023). Popularity of South Korean beauty products in the United Kingdom from 2018 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in the United Kingdom from 2018 to 2022." Chart. March 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. (2023). Popularity of South Korean beauty products in the United Kingdom from 2018 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in The United Kingdom from 2018 to 2022." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in the United Kingdom from 2018 to 2022 Statista, https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/ (last visited July 22, 2024)
Popularity of South Korean beauty products in the United Kingdom from 2018 to 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/