Korean beauty popularity in the U.K. 2018-2023

Published by
Nina Jobst,
Sep 26, 2024

According to a survey conducted in 2023 among consumers in the United Kingdom who experienced South Korean cultural content, about 34.4 percent of respondents stated that Korean beauty was popular in their country, staying at a similar level as the previous year. Between 2020 and 2021, the popularity of K-beauty suddenly increased.

Popularity of South Korean beauty products in the United Kingdom from 2018 to 2023

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Release date

April 2024

Region

South Korea, United Kingdom

Survey time period

2018 to 2023

Number of respondents

900 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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