Korean beauty popularity in Brazil 2018-2023

Published by
Nina Jobst,
Oct 24, 2024

According to a survey conducted in 2023 among consumers in Brazil who experienced South Korean cultural content, about 49.8 percent of respondents stated that Korean beauty was popular in their country. This was a considerable increase compared to the previous year. K-beauty was among the cultural content that was the most popular in other countries.

Popularity of South Korean beauty products in Brazil from 2018 to 2023

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Release date

April 2024

Region

Brazil, South Korea

Survey time period

2018 to 2023

Number of respondents

1,200 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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