Foreseen e-commerce investment on marketing services in Italy 2024

Published by Daniela Coppola, Dec 9, 2024

In Italy, e-commerce managers gave insight into foreseen investments on marketing services in 2024. Almost all respondents had some plans for investments, with more than half stating they plan on new investments on marketing services. Around 40 percent are planning an ordinary management investment, while six percent want to invest higher amounts.

Share of e-commerce managers planning to invest in marketing services in Italy in 2024

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Release date

November 2024

Region

Italy

Survey time period

2024

Number of respondents

700 operators with e-commerce services offered to Italian merchants

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7

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5

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