E-commerce managers in Italy gave insight into their investment plans on advertising services in 2023. The majority of respondents, around 45 percent, were planning a new investment for advertising services. Slightly more than 20 percent showed interest of high investments into the services, while around 30 percent are planning an ordinary management investment.
Share of e-commerce managers planning to invest in advertising services in Italy in 2023
To produce this report, more than 500 operators with e-commerce services offered to Italian merchants were analyzed.
Direct interviews were conducted with 64 companies in nine different service vendor categories, and 87 brands and retailers.
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Casaleggio Associati. (April 18, 2023). Share of e-commerce managers planning to invest in advertising services in Italy in 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1422759/italy-ecommerce-investment-in-advertising-services/
Casaleggio Associati. "Share of e-commerce managers planning to invest in advertising services in Italy in 2023." Chart. April 18, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1422759/italy-ecommerce-investment-in-advertising-services/
Casaleggio Associati. (2023). Share of e-commerce managers planning to invest in advertising services in Italy in 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1422759/italy-ecommerce-investment-in-advertising-services/
Casaleggio Associati. "Share of E-commerce Managers Planning to Invest in Advertising Services in Italy in 2023." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1422759/italy-ecommerce-investment-in-advertising-services/
Casaleggio Associati, Share of e-commerce managers planning to invest in advertising services in Italy in 2023 Statista, https://www.statista.com/statistics/1422759/italy-ecommerce-investment-in-advertising-services/ (last visited October 02, 2024)
Share of e-commerce managers planning to invest in advertising services in Italy in 2023 [Graph], Casaleggio Associati, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1422759/italy-ecommerce-investment-in-advertising-services/