Subscription rate of OTT video services in China 2019-2023

Published by
Lai Lin Thomala,
Aug 29, 2024
Paid over-the-top (OTT) video consumption has seen a stable growth among Chinese households. According to the market estimations, about 31.7 percent of households were paying for OTT video membership in the first half of 2023.

Estimated membership rate of OTT videos in China from 2019 to 1st half 2023

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Release date

October 2023

Region

China

Survey time period

2019 to H1 2023

Special properties

excluding set-top boxes and smart projectors

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Topics

SVOD services in ChinaDigital music industry in ChinaSocial media in ChinaOnline videos in ChinaMedia industry in China
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