Most popular beauty categories on leading social media in Italy 2023

Published by
Dominique Petruzzi,
Nov 13, 2023
Haircare brands have the opportunity to thrive among Tik Tok users in Italy. An analysis based on keywords on Tik Tok, Instagram, and Facebook between January 2022 and May 2023 showed that nearly 55 percent of posts related to the beauty and cosmetics world were about haircare. Haircare content was less popular on Meta, with 35.52 percent of posts on Instagram and 15.6 percent on Facebook.

Most popular beauty categories on leading social media in Italy in 2023

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Release date

June 2023

Region

Italy

Survey time period

January 2022 to May 2023

Special properties

based on 455,000 posts*

Supplementary notes

*Data based on Italian keywords belonging to the beauty and cosmetics sector.

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Statistics on " Social media usage in Italy "

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Overview

6

Benchmarks

6

Usage

6

Social media platforms

5

Social video platforms

8

Spotlight: Social media advertising

5

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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