Most mentioned beauty brands on TikTok in Italy 2023

Published by Statista Research Department, Aug 23, 2024
Between January 2022 and May 2023, Essence was the most mentioned beauty brand on TikTok in Italy. The makeup brand appeared on nearly 36 percent of text and visual contents related to beauty keywords in Italian language on TikTok. Olaplex and Garnier followed with the same exposure, as they both reached 17.65 percent of brand mentions.

Most mentioned beauty brands on TikTok in Italy in 2023

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Release date

June 2023

Region

Italy

Survey time period

January 2022 to May 2023

Special properties

based on 455,000 posts*

Supplementary notes

*Contents mapped on Facebook, Instagram, and Tik Tok. Data based on Italian keywords belonging to the beauty and cosmetics sector.

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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