Between January 2022 and May 2023, Essence was the most mentioned beauty brand on TikTok in Italy. The makeup brand appeared on nearly 36 percent of text and visual contents related to beauty keywords in Italian language on TikTok. Olaplex and Garnier followed with the same exposure, as they both reached 17.65 percent of brand mentions.
Most mentioned beauty brands on TikTok in Italy in 2023
Characteristic
Share of brands mentions
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ObservatoryZed. (June 6, 2023). Most mentioned beauty brands on TikTok in Italy in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1422405/most-mentioned-beauty-brands-on-tik-tok-italy/
ObservatoryZed. "Most mentioned beauty brands on TikTok in Italy in 2023." Chart. June 6, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1422405/most-mentioned-beauty-brands-on-tik-tok-italy/
ObservatoryZed. (2023). Most mentioned beauty brands on TikTok in Italy in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1422405/most-mentioned-beauty-brands-on-tik-tok-italy/
ObservatoryZed. "Most Mentioned Beauty Brands on Tiktok in Italy in 2023." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1422405/most-mentioned-beauty-brands-on-tik-tok-italy/
ObservatoryZed, Most mentioned beauty brands on TikTok in Italy in 2023 Statista, https://www.statista.com/statistics/1422405/most-mentioned-beauty-brands-on-tik-tok-italy/ (last visited August 25, 2024)
Most mentioned beauty brands on TikTok in Italy in 2023 [Graph], ObservatoryZed, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1422405/most-mentioned-beauty-brands-on-tik-tok-italy/