Amazon serves as a product search engine for many online shoppers. Consumers belonging to the greatest generation and aged over 75 years were the most eager to do so, with 41 percent of them reporting this purchase behavior. Amazon was an essential touchpoint of pre-purchase customer journey for 39 percent of shoppers aged between 58 and 74 years old.
Share of consumers searching for products on Amazon before a purchase in 2023, by age
8,975 consumers across 25 countries and territories
Supplementary notes
The original question stated: 'Recently there have been major increases in the capabilities of what chatbots can do. Which, if any, of the following functions of a chatbot would you be interested in using?'
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PwC. (June 26, 2023). Share of consumers searching for products on Amazon before a purchase in 2023, by age [Graph]. In Statista. Retrieved December 15, 2024, from https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC. "Share of consumers searching for products on Amazon before a purchase in 2023, by age ." Chart. June 26, 2023. Statista. Accessed December 15, 2024. https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC. (2023). Share of consumers searching for products on Amazon before a purchase in 2023, by age . Statista. Statista Inc.. Accessed: December 15, 2024. https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC. "Share of Consumers Searching for Products on Amazon before a Purchase in 2023, by Age ." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC, Share of consumers searching for products on Amazon before a purchase in 2023, by age Statista, https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/ (last visited December 15, 2024)
Share of consumers searching for products on Amazon before a purchase in 2023, by age [Graph], PwC, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
