As of 2023, 58 percent of shoppers in the United States reported that they use Amazon in order to find the best deals for Black Friday. Additionally, 50 percent reported that they go to Walmart, while 30 percent said they use search engines to find the best Black Friday deals.
Where consumers in the United States go to find the best Black Friday deals as of 2023
*Consumers that have shopped online in the US. This includes 1,563 consumers that bought something over the Black Friday (12th November – 29th November)
period in 2022.
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Wunderman Thompson Commerce. (November 2, 2023). Where consumers in the United States go to find the best Black Friday deals as of 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1422312/where-to-find-best-deals-black-friday-united-states/
Wunderman Thompson Commerce. "Where consumers in the United States go to find the best Black Friday deals as of 2023." Chart. November 2, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1422312/where-to-find-best-deals-black-friday-united-states/
Wunderman Thompson Commerce. (2023). Where consumers in the United States go to find the best Black Friday deals as of 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1422312/where-to-find-best-deals-black-friday-united-states/
Wunderman Thompson Commerce. "Where Consumers in The United States Go to Find The Best Black Friday Deals as of 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1422312/where-to-find-best-deals-black-friday-united-states/
Wunderman Thompson Commerce, Where consumers in the United States go to find the best Black Friday deals as of 2023 Statista, https://www.statista.com/statistics/1422312/where-to-find-best-deals-black-friday-united-states/ (last visited December 23, 2024)
Where consumers in the United States go to find the best Black Friday deals as of 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1422312/where-to-find-best-deals-black-friday-united-states/
