In the first half of 2023, 35 percent of Instagram content referring to fashion brands was posted by influencers whereas 25 percent was posted by the brands themselves. The remaining 40 percent belonged to celebrities, media, and partners. For beaty brands, the shares stood at 41 percent vs. 23 percent.
Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector
Characteristic
Influencers
Owned media
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Launchmetrics. (October 15, 2023). Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/
Launchmetrics. "Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector." Chart. October 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/
Launchmetrics. (2023). Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/
Launchmetrics. "Share of Fashion, Lifestyle, and Beauty Brands (Flb) Owned Media and Influencer Content on Instagram Worldwide in 1st Half 2023, by Subsector." Statista, Statista Inc., 15 Oct 2023, https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/
Launchmetrics, Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector Statista, https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/ (last visited August 24, 2024)
Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector [Graph], Launchmetrics, October 15, 2023. [Online]. Available: https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/