In the first half of 2023, fashion brands attracted 1.1 million media placements on Instagram. That is the highest number among the fashion, lifestyle, and beauty (FLB) subsectors presented. Beauty followed with 715 thousand media placements.
Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector
(in 1,000s)
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Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector
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Media placement: social media posts, media articles, or blog posts which mention the brand.
- online: any online article is a placement. Each element of a gallery can also be a placement. If an article is present in several sections of a media, it is counted once. If it appears in different media, it can be counted several times.
- social: any post from YouTube, IG, FB, TW is counted as a placement.
- print: any article is a placement, which can contain several references.
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Launchmetrics. (October 15, 2023). Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector (in 1,000s) [Graph]. In Statista. Retrieved March 02, 2025, from https://www.statista.com/statistics/1422252/media-placements-flb/
Launchmetrics. "Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector (in 1,000s)." Chart. October 15, 2023. Statista. Accessed March 02, 2025. https://www.statista.com/statistics/1422252/media-placements-flb/
Launchmetrics. (2023). Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector (in 1,000s). Statista. Statista Inc.. Accessed: March 02, 2025. https://www.statista.com/statistics/1422252/media-placements-flb/
Launchmetrics. "Number of Media Placements of Fashion, Lifestyle, and Beauty (Flb) Brands on Instagram Worldwide in 1st Half 2023, by Subsector (in 1,000s)." Statista, Statista Inc., 15 Oct 2023, https://www.statista.com/statistics/1422252/media-placements-flb/
Launchmetrics, Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector (in 1,000s) Statista, https://www.statista.com/statistics/1422252/media-placements-flb/ (last visited March 02, 2025)
Number of media placements of fashion, lifestyle, and beauty (FLB) brands on Instagram worldwide in 1st half 2023, by subsector (in 1,000s) [Graph], Launchmetrics, October 15, 2023. [Online]. Available: https://www.statista.com/statistics/1422252/media-placements-flb/
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