Advertising services are an important part of e-commerce business. In Italy, e-commerce managers rated their satisfaction of companies’ advertising services in 2023. These services were rated to be satisfactory by the majority of respondents, around 47 percent, while only about ten percent were completely satisfied. Less than 30 percent of e-commerce managers were neither satisfied nor dissatisfied with the services of companies in Italy.
Share of e-commerce managers satisfied with advertising services in Italy in 2023
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Share of respondents
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To produce this report, more than 500 operators with e-commerce services offered to Italian merchants were analyzed.
Direct interviews were conducted with 64 companies in nine different service vendor categories, and 87 brands and retailers.
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Casaleggio Associati. (April 18, 2023). Share of e-commerce managers satisfied with advertising services in Italy in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1421755/italy-satisfaction-level-advertising-services/
Casaleggio Associati. "Share of e-commerce managers satisfied with advertising services in Italy in 2023." Chart. April 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1421755/italy-satisfaction-level-advertising-services/
Casaleggio Associati. (2023). Share of e-commerce managers satisfied with advertising services in Italy in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1421755/italy-satisfaction-level-advertising-services/
Casaleggio Associati. "Share of E-commerce Managers Satisfied with Advertising Services in Italy in 2023." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1421755/italy-satisfaction-level-advertising-services/
Casaleggio Associati, Share of e-commerce managers satisfied with advertising services in Italy in 2023 Statista, https://www.statista.com/statistics/1421755/italy-satisfaction-level-advertising-services/ (last visited August 24, 2024)
Share of e-commerce managers satisfied with advertising services in Italy in 2023 [Graph], Casaleggio Associati, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1421755/italy-satisfaction-level-advertising-services/