According to a survey conducted by Rakuten Insight on August 2023, beauty, health, and wellness emerged as the most popular product category among female consumers of user-generated content in Taiwan, with about 77 percent of approval rate. Electronics was the leading product category among male respondents.
Leading product categories for the consumption of user-generated content in Taiwan as of August 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (October 16, 2023). Leading product categories for the consumption of user-generated content in Taiwan as of August 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1421679/taiwan-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight. "Leading product categories for the consumption of user-generated content in Taiwan as of August 2023, by gender." Chart. October 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1421679/taiwan-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight. (2023). Leading product categories for the consumption of user-generated content in Taiwan as of August 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1421679/taiwan-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight. "Leading Product Categories for The Consumption of User-generated Content in Taiwan as of August 2023, by Gender." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421679/taiwan-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight, Leading product categories for the consumption of user-generated content in Taiwan as of August 2023, by gender Statista, https://www.statista.com/statistics/1421679/taiwan-leading-user-generated-content-product-categories-by-gender/ (last visited August 24, 2024)
Leading product categories for the consumption of user-generated content in Taiwan as of August 2023, by gender [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421679/taiwan-leading-user-generated-content-product-categories-by-gender/