Popular gacha toy types in Japan 2024

Published by C. Diep, Oct 30, 2024

Dolls and figures were the most popular types of capsule toys collected in Japan as revealed in a survey conducted in April 2024. Miniatures followed as the second most popular category of collectibles, with 7.2 percent.
Capsule toys, known as gacha or gachapons in Japan, refers to a form of bulk vending of collectibles via non-electric machines. Common collectibles include toys based on characters of popular media franchises.

Most popular types of capsule toys in Japan as of April 2024

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Sources

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Release date

May 2024

Region

Japan

Survey time period

April 2024

Number of respondents

1,000 respondents

Age group

20-89 years

Method of interview

Online survey

Supplementary notes

Original question: "What kinds of capsule toys do you buy?"

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Toy market in JapanSports in JapanFilm industry in JapanConsole gaming in JapanMobile gaming in Japan
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