Trustworthiness is the key for gaining user attention in user-generated content (UGC) in Taiwan. According to a survey conducted by Rakuten Insight in Taiwan in August 2023, around 46 percent of respondents did not engage with UGC because they found the content not trustworthy. 30 percent of respondents considered relevancy important for them to interact with such content.
Reasons for avoiding user-generating content in Taiwan as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for avoiding user-generating content in Taiwan as of August 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1421626/taiwan-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for avoiding user-generating content in Taiwan as of August 2023." Chart. October 16, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1421626/taiwan-reasons-to-avoid-user-generated-content/
Rakuten Insight. (2023). Reasons for avoiding user-generating content in Taiwan as of August 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1421626/taiwan-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for Avoiding User-generating Content in Taiwan as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421626/taiwan-reasons-to-avoid-user-generated-content/
Rakuten Insight, Reasons for avoiding user-generating content in Taiwan as of August 2023 Statista, https://www.statista.com/statistics/1421626/taiwan-reasons-to-avoid-user-generated-content/ (last visited January 06, 2025)
Reasons for avoiding user-generating content in Taiwan as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421626/taiwan-reasons-to-avoid-user-generated-content/
