Trustworthiness is the key for gaining user attention in user-generated content (UGC) in Hong Kong. According to a survey on user-generated content conducted by Rakuten Insight in Hong Kong in August 2023, around 48 percent of respondents did not engage with UGC because they found the content not trustworthy. 40 percent of respondents considered relevancy important for them to interact with such content.
Reasons for avoiding user-generating content in Hong Kong as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for avoiding user-generating content in Hong Kong as of August 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1421623/hong-kong-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for avoiding user-generating content in Hong Kong as of August 2023." Chart. October 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1421623/hong-kong-reasons-to-avoid-user-generated-content/
Rakuten Insight. (2023). Reasons for avoiding user-generating content in Hong Kong as of August 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1421623/hong-kong-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for Avoiding User-generating Content in Hong Kong as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421623/hong-kong-reasons-to-avoid-user-generated-content/
Rakuten Insight, Reasons for avoiding user-generating content in Hong Kong as of August 2023 Statista, https://www.statista.com/statistics/1421623/hong-kong-reasons-to-avoid-user-generated-content/ (last visited August 24, 2024)
Reasons for avoiding user-generating content in Hong Kong as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421623/hong-kong-reasons-to-avoid-user-generated-content/