According to a survey conducted by Rakuten Insight on August 2023, beauty, health, and wellness emerged as the most popular product category among consumers of user-generated content in Taiwan, with about 58 percent of approval rate. Electronics and home goods followed behind with 57 percent and 50 percent respectively.
Leading product categories for the consumption of user-generated content in Taiwan as of August 2023
Characteristic
Share of respondents
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Rakuten Insight. (October 16, 2023). Leading product categories for the consumption of user-generated content in Taiwan as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1421622/taiwan-leading-user-generated-content-product-categories/
Rakuten Insight. "Leading product categories for the consumption of user-generated content in Taiwan as of August 2023." Chart. October 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1421622/taiwan-leading-user-generated-content-product-categories/
Rakuten Insight. (2023). Leading product categories for the consumption of user-generated content in Taiwan as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1421622/taiwan-leading-user-generated-content-product-categories/
Rakuten Insight. "Leading Product Categories for The Consumption of User-generated Content in Taiwan as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421622/taiwan-leading-user-generated-content-product-categories/
Rakuten Insight, Leading product categories for the consumption of user-generated content in Taiwan as of August 2023 Statista, https://www.statista.com/statistics/1421622/taiwan-leading-user-generated-content-product-categories/ (last visited July 22, 2024)
Leading product categories for the consumption of user-generated content in Taiwan as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421622/taiwan-leading-user-generated-content-product-categories/