Relevancy and trustworthiness are the key for gaining user attention in user-generated content (UGC). According to a survey on user-generated content conducted by Rakuten Insight in China in August 2023, around 57 percent of respondents who had not engaged with UGC stated the reason was that the content did not appear relevant. 47 percent of respondents considered trustworthiness important for them to interact with such content.
Reasons for avoiding user-generating content in China as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for avoiding user-generating content in China as of August 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for avoiding user-generating content in China as of August 2023." Chart. October 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight. (2023). Reasons for avoiding user-generating content in China as of August 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for Avoiding User-generating Content in China as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight, Reasons for avoiding user-generating content in China as of August 2023 Statista, https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/ (last visited December 22, 2024)
Reasons for avoiding user-generating content in China as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
