Popular user-generated content product categories in China 2023

Published by
Lai Lin Thomala,
Jun 13, 2024
According to a survey conducted by Rakuten Insight on August 2023, electronics and home goods emerged as the most popular product categories among consumers of user-generated content in China, with over 70 percent of approval rates. Beauty, health, and wellness trailed behind with 68 percent.

Leading product categories for the consumption of user-generated content in China as of August 2023

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Release date

October 2023

Region

China

Survey time period

August 10 to 31, 2023

Number of respondents

8,758 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "For which of the following product categories do you consume user-generated content? (choose all that applies)"

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