Reasons to interact with user-generated content in Taiwan 2023

Published by
Lai Lin Thomala,
Dec 20, 2024
User-generated content (UGC) can impact consumers in various ways. According to a survey conducted by Rakuten Insight in Taiwan in August 2023, half of respondents stated that they consumed UGC because of the authenticity. Following this were answers saying that the content helps improve confidence in making purchases and to identify trending products.

Reasons for engaging with user-generated content in Taiwan as of August 2023

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Release date

October 2023

Region

Taiwan

Survey time period

August 10 to 31, 2023

Number of respondents

9,517 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for engaging with user-generated content? (choose up to three of the most relevant answers)"

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Topics

User-generated content in South KoreaSocial media usage in South KoreaDigital Lifestyles in South KoreaDigital advertising in South KoreaMobile internet usage in South Korea
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