User-generated content (UGC) can impact consumers in various ways. According to a survey conducted by Rakuten Insight in Hong Kong in August 2023, around 44 percent of respondents stated that they used UGC to mostly to improve confidence in their purchases. Following this were answers saying that the content helps identify trending products and is more authentic.
Reasons for engaging with user-generated content in Hong Kong as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content in Hong Kong as of August 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1421596/hong-kong-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for engaging with user-generated content in Hong Kong as of August 2023." Chart. October 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1421596/hong-kong-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. (2023). Reasons for engaging with user-generated content in Hong Kong as of August 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1421596/hong-kong-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for Engaging with User-generated Content in Hong Kong as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421596/hong-kong-reasons-for-engaging-with-user-generated-content/
Rakuten Insight, Reasons for engaging with user-generated content in Hong Kong as of August 2023 Statista, https://www.statista.com/statistics/1421596/hong-kong-reasons-for-engaging-with-user-generated-content/ (last visited December 22, 2024)
Reasons for engaging with user-generated content in Hong Kong as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421596/hong-kong-reasons-for-engaging-with-user-generated-content/