User-generated content (UGC) can impact consumers in various ways. According to a survey conducted by Rakuten Insight in China in August 2023, around two-thirds of respondents stated that they used UGC mostly to identify trending products. Following this were answers saying that the content improves confidence in making purchases and that it is more interesting than the content created by brands.
Reasons for engaging with user-generated content in China as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content in China as of August 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1421590/china-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for engaging with user-generated content in China as of August 2023." Chart. October 16, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1421590/china-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. (2023). Reasons for engaging with user-generated content in China as of August 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1421590/china-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for Engaging with User-generated Content in China as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421590/china-reasons-for-engaging-with-user-generated-content/
Rakuten Insight, Reasons for engaging with user-generated content in China as of August 2023 Statista, https://www.statista.com/statistics/1421590/china-reasons-for-engaging-with-user-generated-content/ (last visited December 23, 2024)
Reasons for engaging with user-generated content in China as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421590/china-reasons-for-engaging-with-user-generated-content/
