Most popular user-generated content types in China 2023

Published by
Lai Lin Thomala,
Nov 2, 2023
Obtaining information about products was the most popular category of user-generated content (UGC) in China. According to a survey conducted by Rakuten Insight in China in August 2023, the most popular UGC content among respondents were videos of products, with 80 percent of approval rate. Product reviews or testimonials received 75 percent of responses.

Most engaging types of user-generated content in China as of August 2023

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Release date

October 2023

Region

China

Survey time period

August 10 to 31, 2023

Number of respondents

8,758 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type of user-generated content are you most interested in? (Choose all that applies)"

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Overview

4

Largest social media accounts

6

Content creators

5

Influencer marketing

6

Content consumption

5

Short-form content

6

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Topics

User-generated content in South KoreaSocial media usage in South KoreaDigital Lifestyles in South KoreaDigital advertising in South KoreaMobile internet usage in South Korea
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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