According to a survey on user-generated content (UGC) conducted by Rakuten Insight in Taiwan in August 2023, about 77 percent of the respondents stated that they had engaged with UGC, such as reviews and videos. The survey revealed that most Taiwanese consumers were interested in product information when engaging with such content.
Experience of engaging with user-generated content in Taiwan as of August 2023
Characteristic
Share of respondents
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Rakuten Insight. (October 16, 2023). Experience of engaging with user-generated content in Taiwan as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1421554/taiwan-engagement-with-user-generated-content/
Rakuten Insight. "Experience of engaging with user-generated content in Taiwan as of August 2023." Chart. October 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1421554/taiwan-engagement-with-user-generated-content/
Rakuten Insight. (2023). Experience of engaging with user-generated content in Taiwan as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1421554/taiwan-engagement-with-user-generated-content/
Rakuten Insight. "Experience of Engaging with User-generated Content in Taiwan as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421554/taiwan-engagement-with-user-generated-content/
Rakuten Insight, Experience of engaging with user-generated content in Taiwan as of August 2023 Statista, https://www.statista.com/statistics/1421554/taiwan-engagement-with-user-generated-content/ (last visited July 22, 2024)
Experience of engaging with user-generated content in Taiwan as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421554/taiwan-engagement-with-user-generated-content/