Experience with user-generated content in Hong Kong 2023

Published by
Lai Lin Thomala,
Dec 20, 2024
According to a survey on user-generated content (UGC) conducted by Rakuten Insight in Hong Kong in August 2023, almost 70 percent of the respondents stated that they had engaged with UGC, such as reviews and videos. The survey revealed that most consumers from Hong Kong were interested in product information when engaging with such content.

Experience of engaging with user-generated content in Hong Kong as of August 2023

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Release date

October 2023

Region

Hong Kong

Survey time period

August 10 to 31, 2023

Number of respondents

3,765 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever engaged with user-generated content (such as reviews, videos, blogs, and social media posts created by people)?"

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Overview

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Content creators

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Content consumption

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Short-form content

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Topics

User-generated content in South KoreaSocial media usage in South KoreaDigital Lifestyles in South KoreaDigital advertising in South KoreaMobile internet usage in South Korea
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