Engagement with user-generated content Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Nov 2, 2023
According to a survey conducted by Rakuten Insight on August 2023, 81 percent of respondents in Indonesia stated that they engaged with user-generated content such as reviews, videos, blogs, and social media posts created by people. The same survey revealed that videos of products were the most interesting content type according to those surveyed.

Engagement with user-generated content created by people in Indonesia as of August 2023

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Release date

October 2023

Region

Indonesia

Survey time period

August 10 to 31, 2023

Number of respondents

11,623 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever engaged with user-generated content (such as reviews, videos, blogs, and social media posts created by people)?"

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5

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Number of influencers

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Topics

Social media in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaMobile apps in Indonesia
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