U.S. smartphone users who will limit app tracking on Android 2022, by age
According to a survey of mobile smartphone users conducted in December 2022 in the United States, over six in 10 respondents were likely or highly likely to opt out of tracking when Google introduced new features allowing Android users to do so. Among these, 35 percent of users aged 55 and over reported being highly likely to limit the app tracking activity from companies and advertisers on their Android devices, and 34 percent of users aged between 18 and 34 reported the same.
