A survey conducted in 2023 revealed that a third of global shoppers used online marketplaces (e.g. Amazon, Tmall, Mercado Libre) for product search when it comes to alcoholic beverages, making this the preferred channel for pre-purchase browsing among consumers, ranking ahead of in-store browsing (21 percent) and search engines (14 percent).
Leading channels used for product search for alcoholic beverages online globally in 2023
The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.
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Wunderman Thompson Commerce. (June 28, 2023). Leading channels used for product search for alcoholic beverages online globally in 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce. "Leading channels used for product search for alcoholic beverages online globally in 2023." Chart. June 28, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce. (2023). Leading channels used for product search for alcoholic beverages online globally in 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce. "Leading Channels Used for Product Search for Alcoholic Beverages Online Globally in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce, Leading channels used for product search for alcoholic beverages online globally in 2023 Statista, https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/ (last visited December 03, 2024)
Leading channels used for product search for alcoholic beverages online globally in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
