According to a 2023 survey, almost 58 percent of Millennials consumers and more than 40 percent of Gen X and Baby Boomers in the United States wished e-commerce would personalize product recommendations. Of the four generations that were surveyed, Baby Boomers had the lowest share of respondents for all innovations.
Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (October 30, 2023). Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation." Chart. October 30, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in The United States in The 2nd Quarter 2023, by Generation." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
Klarna, Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/ (last visited December 30, 2024)
Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation [Graph], Klarna, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1420574/most-wanted-e-commerce-innovations-by-generation-united-states/
