According to a survey of mobile smartphone users conducted in December 2022 in the United States, six in 10 respondents reported having noticed a consent request for extended tracking across the company's apps and websites. In comparison, four in 10 respondents reported not having noticed such an option.
Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group
Original question: "Have you noticed a message like this when opening mobile apps? - Allow this app to track your activity across other companies’ apps and websites?"
The values may not sum up to 100 percent due to rounding
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InMobi. (December 31, 2022). Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi. "Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group." Chart. December 31, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi. (2022). Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi. "Share of Smartphone Users in The United States Who Noticed Receiving a Tracking Consent Option Extending to Other App and Websites from The Same Company When Opening a Mobile App as of December 2022, by Age Group." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi, Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group Statista, https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/ (last visited December 30, 2024)
Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
