In 2022, lip tint/gloss/glow dominated the lip makeup segment in Vietnam, capturing over 40 percent of the total e-commerce market share for lip makeup products. Meanwhile, the lipstick category held a share of 37 percent within the lip makeup segment.
Distribution of lip makeup e-commerce market in Vietnam in 2022, by category
Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
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TMO Group. (January 13, 2023). Distribution of lip makeup e-commerce market in Vietnam in 2022, by category [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. "Distribution of lip makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of lip makeup e-commerce market in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. "Distribution of Lip Makeup E-commerce Market in Vietnam in 2022, by Category." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group, Distribution of lip makeup e-commerce market in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/ (last visited November 13, 2024)
Distribution of lip makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
