In 2022, makeup foundations dominated the face makeup segment, making up over 30 percent of the total e-commerce market share for makeup in Vietnam. Meanwhile, the blush category had the smallest proportion, accounting for nearly three percent of the makeup segment.
Distribution of the face makeup e-commerce market in Vietnam in 2022, by category
Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
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TMO Group. (January 13, 2023). Distribution of the face makeup e-commerce market in Vietnam in 2022, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group. "Distribution of the face makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of the face makeup e-commerce market in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group. "Distribution of The Face Makeup E-commerce Market in Vietnam in 2022, by Category." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
TMO Group, Distribution of the face makeup e-commerce market in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/ (last visited November 21, 2024)
Distribution of the face makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1418784/vietnam-e-commerce-makeup-market-distribution-by-category/
