In 2022, mascara was the largest segment within the eye makeup market in Vietnam, making up nearly 30 percent of the total e-commerce market share for eye makeup. Meanwhile, the eyebrows category held the smallest share, accounting for nearly 14 percent of the eye makeup segment.
Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category
Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TMO Group. (January 13, 2023). Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. "Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. "Distribution of The Eye Makeup E-commerce Market in Vietnam in 2022, by Category." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group, Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/ (last visited December 31, 2024)
Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
