In 2022, mascara was the largest segment within the eye makeup market in Vietnam, making up nearly 30 percent of the total e-commerce market share for eye makeup. Meanwhile, the eyebrows category held the smallest share, accounting for nearly 14 percent of the eye makeup segment.
Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category
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Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
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TMO Group. (January 13, 2023). Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. "Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. "Distribution of The Eye Makeup E-commerce Market in Vietnam in 2022, by Category." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group, Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/ (last visited July 03, 2024)
Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/