In 2022, mascara was the largest segment within the eye makeup market in Vietnam, making up nearly 30 percent of the total e-commerce market share for eye makeup. Meanwhile, the eyebrows category held the smallest share, accounting for nearly 14 percent of the eye makeup segment.
Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category
Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
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TMO Group. (January 13, 2023). Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. "Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group. "Distribution of The Eye Makeup E-commerce Market in Vietnam in 2022, by Category." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
TMO Group, Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/ (last visited November 05, 2024)
Distribution of the eye makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1418772/vietnam-e-commerce-eye-makeup-market-distribution-by-category/
