During a 2023 survey, when asked about digital media they followed, 72 percent of online shoppers from Denmark said they were following influencers, brands, and/or retailers on Instagram. Facebook stood second, being mentioned by 68 percent of respondents, while YouTube rounded up the top three with 33 percent.
Digital media followed by digital shoppers from Denmark in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dansk Erhverv. (May 30, 2023). Digital media followed by digital shoppers from Denmark in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. "Digital media followed by digital shoppers from Denmark in 2023." Chart. May 30, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. (2023). Digital media followed by digital shoppers from Denmark in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. "Digital Media Followed by Digital Shoppers from Denmark in 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv, Digital media followed by digital shoppers from Denmark in 2023 Statista, https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/ (last visited August 24, 2024)
Digital media followed by digital shoppers from Denmark in 2023 [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/