Digital media followed by digital shoppers from Denmark in 2023

Published by Statista Research Department, Dec 6, 2024
During a 2023 survey, when asked about digital media they followed, 72 percent of online shoppers from Denmark said they were following influencers, brands, and/or retailers on Instagram. Facebook stood second, being mentioned by 68 percent of respondents, while YouTube rounded up the top three with 33 percent.

Digital media followed by digital shoppers from Denmark in 2023

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Sources

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Release date

May 2023

Region

Denmark

Survey time period

2023

Number of respondents

514 respondents

Supplementary notes

The source does not provide information on the methodology of the survey.

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