During a 2023 survey, 67 percent of consumers from Denmark aged 18 to 29 reported following online stores, brands, or influencers on social media. This share stood at the lowest among consumers aged 70 or more, at approximately 16 percent.
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age
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Dansk Erhverv. (May 30, 2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv. "Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age." Chart. May 30, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv. (2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv. "Share of Consumers Who Followed Online Stores, Brands, or Influencers on Social Media in Denmark in 2023, by Age." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv, Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age Statista, https://www.statista.com/statistics/1418725/consumers-follow-influencers-denmark-by-age/ (last visited December 03, 2024)
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1418725/consumers-follow-influencers-denmark-by-age/
