During a 2023 survey, 47 percent of female consumers from Denmark reported following online stores, brands, or influencers on social media. Among male consumers, the share stood at 26 percent.
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender
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Dansk Erhverv. (May 30, 2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv. "Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender." Chart. May 30, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv. (2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv. "Share of Consumers Who Followed Online Stores, Brands, or Influencers on Social Media in Denmark in 2023, by Gender." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv, Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender Statista, https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/ (last visited November 21, 2024)
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
