A 2022 survey on leveraging consumer data for marketing indicated that 60 percent of the respondents in India used consumer data for basic analytics, reporting, impression tracking, as well as conversion rates. Another 54 percent of the respondents used it for basic media activation with some retargeting.
Usage of consumer data in marketing organizations in India in financial year 2022, by activity
Original question: "Which of the following describe how and where your organization uses data?"
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.
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MMA. (November 14, 2022). Usage of consumer data in marketing organizations in India in financial year 2022, by activity [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1417976/india-consumer-data-usage-in-marketing-by-activity/
MMA. "Usage of consumer data in marketing organizations in India in financial year 2022, by activity ." Chart. November 14, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1417976/india-consumer-data-usage-in-marketing-by-activity/
MMA. (2022). Usage of consumer data in marketing organizations in India in financial year 2022, by activity . Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1417976/india-consumer-data-usage-in-marketing-by-activity/
MMA. "Usage of Consumer Data in Marketing Organizations in India in Financial Year 2022, by Activity ." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1417976/india-consumer-data-usage-in-marketing-by-activity/
MMA, Usage of consumer data in marketing organizations in India in financial year 2022, by activity Statista, https://www.statista.com/statistics/1417976/india-consumer-data-usage-in-marketing-by-activity/ (last visited January 06, 2025)
Usage of consumer data in marketing organizations in India in financial year 2022, by activity [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1417976/india-consumer-data-usage-in-marketing-by-activity/
