According to a 2022 survey on leveraging consumer data for marketing, 42 percent of the respondents in India indicated that sales conversion data was most relied on for decision-making in marketing. Another 34 percent of the respondents answered that they relied to a great extent on engagement data.
Impact of consumer data on marketing decisions in India in financial year 2022, by type
Characteristic
To a great extent
To a moderate extent
To some extent
To a small extent/not at all
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Original question: "How much do you rely on each of the following types of data to make decisions?"
In India, the financial year starts on April 1 and ends on March 31. For example, the financial year of 2022 starts on April 1st, 2021 and ends on March 31st, 2022.
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MMA. (November 14, 2022). Impact of consumer data on marketing decisions in India in financial year 2022, by type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1417913/india-impact-of-consumer-data-on-marketing-decisions-by-type/
MMA. "Impact of consumer data on marketing decisions in India in financial year 2022, by type." Chart. November 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1417913/india-impact-of-consumer-data-on-marketing-decisions-by-type/
MMA. (2022). Impact of consumer data on marketing decisions in India in financial year 2022, by type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1417913/india-impact-of-consumer-data-on-marketing-decisions-by-type/
MMA. "Impact of Consumer Data on Marketing Decisions in India in Financial Year 2022, by Type." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1417913/india-impact-of-consumer-data-on-marketing-decisions-by-type/
MMA, Impact of consumer data on marketing decisions in India in financial year 2022, by type Statista, https://www.statista.com/statistics/1417913/india-impact-of-consumer-data-on-marketing-decisions-by-type/ (last visited July 22, 2024)
Impact of consumer data on marketing decisions in India in financial year 2022, by type [Graph], MMA, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1417913/india-impact-of-consumer-data-on-marketing-decisions-by-type/
