Denmark: most popular social media platforms 2024

Most popular social media platforms in Denmark as of March 2024

CharacteristicShare of respondents
Facebook 81%
Instagram 58%
YouTube 56%
Snapchat 39%
TikTok 30%
LinkedIn 25%
Pinterest 22%
X (Twitter) 18%
Reddit 11%
Twitch 9%
I do not use social media regularly 3%
Jodel 2%
Tumblr 2%
Created with Highcharts 7.2.2Share of respondents81%81%58%58%56%56%39%39%30%30%25%25%22%22%18%18%11%11%9%9%3%3%2%2%2%2%2%2%2%2%FacebookInstagramYouTubeSnapchatTikTokLinkedInPinterestX (Twitter)RedditTwitchI do not use social media regularlyJodelTumblrWeChatOther
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%
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Source

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Release date

May 2024

Region

Denmark

Survey time period

January 18 to March 15, 2024

Number of respondents

2,065 respondents

Age group

18-64 years

Special properties

respondents who use any kind of social media (except instant messengers) regularly

Supplementary notes

Original question: What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp. (multi-pick)

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Social media usage in the Nordics

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Statistics on " Social media usage in the Nordics "

Other statistics that may interest you Social media usage in the Nordics

Overview

4

Soical media users

4

Benchmark

4

Social media platform usage

8

Facebook

8

Instagram

7

Messenger

6

TikTok

5

Other major platforms

6

Marketing and advertising

7

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