According to data collected in August 2023, the average usage time of short-form content platforms in South Korea that month was 46 hours and 29 minutes. In comparison, over-the-top (OTT) video platforms accumulated an average usage time per person of nine hours and 14 minutes.
Average monthly short-form platform and OTT platform usage time per person in South Korea as of August 2023
Short-form content platforms included here are YouTube, TikTok, and Instagram.
OTT platforms included here are Netflix, Wavve, Tving, Disney Plus, Watcha, and Coupang Play.
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Wiseapp. (September 27, 2023). Average monthly short-form platform and OTT platform usage time per person in South Korea as of August 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1417684/south-korea-short-form-and-ott-platform-average-use-time-per-person-per-month/
Wiseapp. "Average monthly short-form platform and OTT platform usage time per person in South Korea as of August 2023." Chart. September 27, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1417684/south-korea-short-form-and-ott-platform-average-use-time-per-person-per-month/
Wiseapp. (2023). Average monthly short-form platform and OTT platform usage time per person in South Korea as of August 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1417684/south-korea-short-form-and-ott-platform-average-use-time-per-person-per-month/
Wiseapp. "Average Monthly Short-form Platform and Ott Platform Usage Time per Person in South Korea as of August 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1417684/south-korea-short-form-and-ott-platform-average-use-time-per-person-per-month/
Wiseapp, Average monthly short-form platform and OTT platform usage time per person in South Korea as of August 2023 Statista, https://www.statista.com/statistics/1417684/south-korea-short-form-and-ott-platform-average-use-time-per-person-per-month/ (last visited November 24, 2024)
Average monthly short-form platform and OTT platform usage time per person in South Korea as of August 2023 [Graph], Wiseapp, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1417684/south-korea-short-form-and-ott-platform-average-use-time-per-person-per-month/
